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Turning your website from a drab static website into an exciting lead producing machine can take time and money. Here we have a long list of lessons we have learned over the years to produce the best web design that converts readers into customers. First though, here are some quick tips;

  • Optimising your website for conversion is an ongoing long term initiative, a few quick points from this page will not make your website the best it can be.
  • Focus first on the offer, then the layout.
  • Dramatic changes can yield dramatic results. – we once turned a 40% bounce rate website into a 5% by scrapping the theme and starting again.

Excellent Design. In the end, your website is the most important piece of marketing you can own, and it must look good. The best web design obeys the rules of aesthetics and landing page design, this means premium real estate for the logo and the offer, concise use of page layout, customisable widget areas.

Customisable. You should be able to make many changes to a template without spending too much time sweating over the code. You should also be able to do most of that through a CMS system or something similar. The easiest CMS Systems are Joomla and WordPress.

SEO friendly. Your website should at least be optimised for SEO, that meant no flash, good used of H1 tags, CSS menus, title tags, meta descriptions and a HTML and XML sitemap.

Accessibility. The best web designs work with all modern browsers and have W3C valid code.

The offer should be easy to see and understand. A large dark headline with light background behind a features area will attract attention to the offer. The best web designs have all other elements balanced, so they don’t overwhelm. You should use short, direct, language that speaks to the user.

A clear primary call to action. Don’t just state “click here”. You should have action verbs that relate to the offer, like “Buy Now” or “Find Me”

Repeat the call to action. Drive customers to interact with you.

Use contrast. The more contrast you have, the easier the website is to read.

Keep the pages short and to the point. Whilst it is “en-vogue” to have a long page jammed with SEO Keywords, the best performing web designs have less content, more focussed offers and several calls to action.

Content on the left, call to action on the right.

You need a two column layout, with the sales proposition to be the first thing that the user sees. Their eye will naturally track to the right, where you put your call to action button. When they use Google to search for your product you want them to see the offer first.

White background.

All research in readability points to having a white background as THE best way to endure copy is readable. To put this another way you should have black text on a white background. If the background is not white, it makes it difficult to use any other colours in your body.

Stretchable side areas (outside of the body)

Either you need to build your website at 1000px across with stretchable side areas, or have no side areas at all.

Reduced Javascript and CSS fed from the bottom

Cut down on javascript and CSS, have them in one file each and load them from the bottom. This will speed up the web page load time.

Best Web Design Software – How WYSIWYG Web Design Software Makes Design a Cinch

The best web design software does not have to be the most complicated one available. In fact, the opposite could be true. You want a software program that is efficient but relatively easy to use and understand. One of the easiest is WordPress. They have taken the time to make this program user-friendly and easy for anyone to use whether it is your first time or not.

There is nothing that is really complicated about this program. You can get a web page up in just a few basic steps, and you are prompted along the way. That is what makes it one of the best web design software programs. It tells you what information it needs, but it also gives you hundreds of choices for templates. Some of the newer versions will even allow you to change the templates even after you have already published it. WordPress also has a multi-user version of the program. This allows you to keep track of and control multiple pages from one dashboard. This feature alone can eliminate a lot of hassle for you. Now you can use one control panel and find out information on multiple pages along with being able to adjust anything you need on them.

There are many versions of WordPress available, but the easiest and the personal best web design software program was by far WordPress Express available at Wealthy Affiliate. This version cuts it down to just a couple steps and can have the page up in just a few minutes as well. The best part is all the tutorials available at the WA site that can show you all the things that you can do to tweak and customize it. There are links to these tutorials listed right on the create page after you finish with the Express program. There is one that will even show you how to optimize the page for search engines. Again, this is super simple. All you have to do is click a box and enter and your page is optimized.

There are other tools that you can use with one of the best web design software programs. At WA you will find a keyword tool, niche research tool, and even a link cloaking tool that will allow you to keep track of where your traffic is coming from. It always helps to know which ones are working and which may need some help.

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Are you searching for the best web design company to help design your business web site? You will firstly have to consider your budget and the quality of service that you are looking for. One way to do this is to browse through the internet to check out a number of companies and narrow down your selection to the most suitable one. To make it easier for you, read on to find out the basic guidelines to follow in choosing the best web design company.

Relevant experience of the company is the first important aspect that you must consider. For instance, if your business web site is focused on fashion, you would do well in choosing a company that has specific fashion-related design in their portfolio. To make sure that the company is serious about the business, a formal contract is a sign that it is able to deliver to you as promised.

Get a perspective on the type of web site design you are aiming for. There are many types of designs which include e-commerce, database, Flash, static HTML and one designed with self- content management structure. A company who is familiar with the standard HTML design may not be the best choice if you are looking to have a complete Flash look for your site.

Take into consideration of the cost of update packages. Once a web site has been designed and completed, there are periodic updates which are done by the company. You should find out about the prices of updates after the standard design has been made. This can help you prepare financially.

Get a web design company that reflects your own taste. If you are all into neat and bright colors, choosing a company which is all about Flash is a bad idea. Make sure the company sets realistic goals to be accomplished within the deadline and deliver them in time.

By following these simple guidelines, you are on the right path to choose a company that will offer you satisfying results for your business web page.

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